WhatsApp Our personal life is highly dependent on the technology that people have developed. Technology has advanced with years and it has changed the way we purchase productsthe way we livethe way we communicatethe way we travelthe way we learn and so many changes have been brought about by these continuous technological advancements.
Analysts at Gartneran independent research firm, predict that retail spending on technology alone next year will grow 3. Gartner named software as one of the fastest growing technology expenditures in the retail industry, with platforms for analytics, digital marketing, mobile applications, e-commerce and AI increasingly becoming a priority.
Furniture Today spoke with several technology companies in the home furnishings industry to get their views about how advancements in technology are changing the ways that retailers in our industry interact with consumers. Artur Arutyunov marketing director, Augmentes Technology continues to transform the retail space in many ways.
Most importantly, technology has created a number of customer contact channels that extend well beyond the traditional brick-and-mortar stores and printed material. While the retail websites may anchor their online presence, the majority of customers now utilize their mobile phones and devices to access retail.
The challenge for retailers is to provide a seamless experience for consumers across the many online channels that include website, mobile application and numerous social media areas.
Having an omnichannel platform offers retailers the ability to provide a single dashboard that allows oversight of the different channels while the backbone coordinates the integration of those channels.
This functionality makes managing product catalog, inventory, promotions, marketing and personalized experiences easier for retailers. At the same time, customers are looking for more advanced shopping features and experiences.
Toby Wang vice president, Coohom Adding augmented reality and virtual reality technology can help retailers present more product combinations using virtual showrooms. Because of the space limitations, normally brick-and-mortar stores don't have enough space to present all the SKUs that are available.
New technology is now allowing retailers to create unlimited virtual showrooms with high-resolution images that can be rendered in minutes and placed in virtual rooms.
Aleksandar Atanasov marketing manager, Cylindo One technology shaping the furniture industry is 3D product visualization that supports product personalization. Retailers need to visualize their products in all options and an unlimited number of product variations in their efforts to deploy endless aisle strategies and sell furniture items to customers that are out-of-stock in-store and not kept in local inventory.
In a world full of visuals and rich content, having a sound product visualization strategy is a must because this is the starting point for the implementation of all other technologies.
Having high-quality but also consistent product imagery is the backbone for delivering seamless and unified customer experiences. Smart visualization technologies support omnichannel marketing efforts by automating product image delivery across channels and media and using the same visuals in the marketing effort.
AR and VR tools are letting shoppers try 3D products in their home before purchase, increasing post-sale satisfaction and driving down returns. Design services have long been time-consuming and expensive.
New technology, like 3D room planners, enables sales reps and the customers themselves to take control of the design phase without the need for special training or skills. Moreover, furniture has long been considered an item that customers must see in person before they buy.
They have to touch it and sit in it. Richard Sexton Ken Widger marketing program manager, MicroD The interaction between retailers and consumers has always evolved.
But the past 10 years of this progression have been unprecedented due to technology advancements. The evolution for retailers started with just having a showroom.
As time and technology evolved, retailers added a website or, in reality, a type of digital showroom.
Then, they needed digital marketing to compete for online visibility on the website and the physical showroom.
And now, retailers need unique ways to differentiate themselves in a very crowded online space.
The consumer evolution is equally robust. Consumers went from visiting a local store to searching online for local stores, to browsing a website, and now they are demanding online experiences.A case in point is convenience grocer 7-Eleven.
The company’s retail information system—a technology that collects data from point-of-sale terminals and transmits it in real time to a data repository—has brought about a reimagined work process of inventory management on a store-by-store basis. History of Data Storage Technology.
by Zetta Staff. May 5, From the invention of the magnetic tape in all the way to the use of cloud today, advanced data storage has come a long way.
CF devices are used in digital cameras and computers to store digital information. In this way, technology allows workaholics to work and slackers to slack. So, exactly how has technology changed the way we do business? In countless ways, but we'll highlight the major ones on the next page.
Today, we are in the midst of a business revolution..
Driving the transformation of business are three core technology trends, which have become top buzzwords in the business world: mobility, cloud computing and big data. Many Americans already have all the tools that such a digital communications system needs television, telephone, cellular, cable and satellite services and computers Information and entertainment that already have been produced, stored and digitized have become.
Apr 24, · Storage, in a nutshell, is where the information (such as Word documents, photos, movie clips, programs, and so on) is stored. In a computer, the whole operating system itself, such as .